Brands are spending tens of hundreds and hundreds of greenbacks investing in the metaverse.
Gucci, Nike, Burberry and Walmart are just appropriate one of the principal companies buying for up digital land as a reach to promote their merchandise.
Virtually $2bn has been spent in the previous year on metaverse steady estate, in step with analysts.
Nonetheless it absolutely’s no longer only appropriate advantageous companies turning to virtual truth: some artists and smaller companies mediate this new technology is the style forward for retail, and are making merchandise which is in a space to handiest be supplied within the metaverse.
This movie is from Click – the BBC’s weekly technology screen.
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